
MidjourneyWhat is Same
MidjourneyAn AI-powered creative platform centered on image generation and visual exploration, developed by the eponymous research lab founded by David Holz. It transforms text descriptions, reference images, and personal aesthetic preferences into image candidates, which can then be further refined through variations, prompt editing, and local redrawing. It is well-suited for concept design, illustration, scene setting, and brand visual proposals.
In its early days, Midjourney provided its services through a Discord bot. According to partnership case studies published by Discord, the platform opened public beta testing in July 2022; it has since gradually expanded to include web-based creation, image editing, and image animation. Its community also serves as a space for browsing artwork, learning prompt techniques, and exploring styles, but using Midjourney no longer requires starting with Discord commands.
The model and its operational mechanisms must be understood together. The V7, released in 2025, introduced Draft Mode and Omni Reference; on July 24, 2026, it became the default version.V8.2With further refinements to image rendering and customization capabilities, the new "Edit Model" feature replaces the previous "Omni Reference," "Character Reference," and "Retexture" functions. Simply copying the parameters from old tutorials may not work for the currently selected model.
Key Features of Midjourney
Exploring Text-to-Image Generation and Visual Directions
The "Imagine" field on the "Create" page is used to enter a description of the scene. The settings panel allows you to adjust the aspect ratio, model, level of stylization, variation range, and SD or HD output; selecting "Raw" reduces the stylistic elements added by the model, making the text prompt stand out more clearly. Once the results appear, you can create versions with subtle or significant variations based on the selected composition, without having to start from scratch with the prompt each time.
This workflow is well-suited for first comparing visual directions and then refining the details. For example, when working on a mountain lodge, you can explore the early morning mist, a winter evening, and summer backlighting separately, rather than requesting conflicting lighting conditions all at once in a single brief. Personalization and mood boards can further guide aesthetic preferences and are ideal for establishing a visual language for long-term use.
Select a Reference Diagram by Application
Image PromptUsed to guide the content, composition, and color of the image;Style GuideDrawing primarily on color, medium, texture, and light;Edit Model ReferenceThis is used to modify existing images or to incorporate references such as people or objects into a new composition. Each of these three approaches addresses different issues: if you want to retain a specific character, it’s not advisable to simply place the character artwork into the style reference; similarly, if you only want to borrow the illustration’s brushwork, there’s no need to include the entire content of the reference image in the new requirements.
Edit Model supports up to four reference images, and you can use text instructions to change the perspective, scene, or specific details. While references provide greater control, character clothing, object structures, and brand details still need to be compared item by item; using the same reference does not automatically mean the result will be identical.
Selective Editing and Image Animation
EditorYou can pan, zoom, rotate, and crop the image; use the eraser tool to select areas to redraw, extend content beyond the frame, and combine multiple layers. Once you’re satisfied with the composition, you can save it and focus only on removing unwanted objects, adjusting margins, or refining specific details.
Animate uses a single image as the first frame to generate a 5-second animated clip, which can be further extended. The motion description should explain how the subject, shot, or environment changes—for example, “The camera slowly pushes in, and the curtains sway gently”—rather than simply listing static visual adjectives. Videos have their own parameters and GPU requirements; you cannot simply apply all the image settings directly.
What Creative Scenarios Is It Suitable For?
- Concepts and Art Design:Before beginning the actual artwork, compare the architecture, character costumes, props, and atmosphere to transform the abstract concept into a visual draft that can be discussed.
- Brand and Content Proposal:Explore the color schemes and compositions for the event’s main visuals, article illustrations, and social media content. Once the direction is finalized, incorporate the exact copy, logos, and layout guidelines into the layout software.
- Storyboards and Motion Concepts:First, identify the key shots, then create motion storyboards for individual shots to discuss the visual style and pacing; the continuous narrative and sound production will still need to be scheduled for later stages.
- Illustration Series:Using the style guide and approved character art as references, create individual images for different scenes, and check the proportions, costumes, brushwork, and lighting against a consistent set of standards.
How to Create a Key Visual for an Event Using Midjourney
- Determine the purpose of the scene.For example, when creating a background for a landscape-oriented reading activity poster, set aside space for the title during the layout process. Start by setting the aspect ratio to 16:9 and designate the left side for the main subject and the right side for text, to avoid discovering after the design is complete that there is no space for the title.
- Enter a descriptive label in the "Create" field.Example: “An independent bookstore at night, with a warm-toned desk lamp illuminating the wooden table on the left and an open book; a light rain falls outside the window; to the right is a clean, deep-blue wall; a warm, tranquil editorial illustration; horizontal composition; no text.” If there are any authorized style images, include them in the Style Reference.
- First, compare the compositions, then change one variable.Select the composition with the most appropriate placement of the main subject and negative space, and make subtle variations; if the spatial relationships are off, rewrite the positional descriptions and regenerate the image. Do not change the model, reference image, colors, and aspect ratio all at once, as it will be difficult to determine which adjustment is effective.
- End with an appropriate editorial style.If you want to change the entire scene to a twilight setting, use Quick Edit to specify your requirements; if you just want to remove the extra cups on the table, go to the Editor, select the area, and redraw it; if you need to add white space on the right, expand the canvas and check that the walls, lighting, and perspective blend naturally.
- Output and finalize the layout.After confirming the details, generate an HD version as needed or use the zoom tool, download the image, and add the title, date, and organizer’s logo in your design software. If a dynamic version is also required, import the approved static image into Animate and verify the deformation, motion amplitude, and safe area for the poster text.
Prompts, reference images, and model versions should be retained along with the final file to facilitate the creation of similar styles in future projects. When working with unpublished client materials, confirm visibility first: Stealth is only available to Pro and Mega plan users; content generated in public Discord channels will still be visible to channel members even if Stealth is enabled. Edits made in V8.X will also be recorded in the website’s creation history; simply uploading to the Editor does not automatically ensure privacy.
How to Choose Between Midjourney and Similar Image Tools
Using “creating visual content for an event or brand” as the common task, we can compare the three aspects of creative exploration, asset editing, and existing design workflows.
| artifact | Work Methods and Areas of Focus | Priority Requirements |
|---|---|---|
| Midjourney | Use the prompt, style references, and the personalization and variation exploration screens, then continue making adjustments using "Edit Model" and the Editor. | I haven't decided on an artistic direction yet, and I hope to conduct several rounds of visual exploration focused on composition, atmosphere, and style. |
| Recraft | Organize images, styles, and vector assets on the design canvas to create and edit SVG files. | In addition to the main visual, you must also deliver a set of icons, color-customizable illustrations, or scalable brand graphics. |
| Adobe Firefly | Provides image generation and editing, and integrates with the generative features in Adobe design tools. | The team has been using tools such as Photoshop and Illustrator and would like to generate assets to continue the existing retouching and layout process. |
These differences are used to select a workflow and do not imply that a particular tool is better for all prompts. When making a final decision, you can use the same set of visual requirements to compare composition compliance rates, the number of revisions, final editability, and cost—rather than simply comparing whether the first image is appealing.
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