Jing Dian Dian

What's Jing Dian Dian?

Jingdot is a Beijing-based AI-generated content (AIGC) capability built by Jingdong's self-developedcontent creationPlatform. It is tailor-made for e-commerce merchants, aiming to help them create professional and attractive marketing content more quickly and efficiently. By integrating various technologies such as e-commerce content generation, controlled generation technology and multi-intelligence collaboration, Jingdot achieves efficient, controlled and intelligent multi-modal content generation and optimization.

Main Features

1. AI product image generationThe system can automatically key in the picture and recommend suitable scene templates in combination with e-commerce data to generate high-quality commodity scene pictures. In addition, the system can also AI add the core selling points of the product copy, marketing points of interest, etc., and turn them into the main picture of the product, product details, product marketing map and other materials.
2. AI Marketing Copy Generation: When the user enters the SKU number or name of a Jingdong product, the system can extract the selling point information from the relevant product and generate marketing copy in the style of the article demanded by the user.
3. Style Model Training Platform: A style model training platform for all designers, which can carry out cloud-based self-service lora training for merchandise scene diagrams, marketing design elements, marketing poster diagrams, etc. according to the designers' style inclination needs, realizing precise control and fast image production.

Scenarios

1. Product Detail PageMerchants can utilize Jing Dian Dian's intelligent keying and product image generation functions to provide high-quality, multi-angle product images for product detail pages to enhance the user browsing experience. At the same time, through the Jing Dian Dian-generated selling point charts and marketing patches, merchants can highlight the core advantages of the product in the product details page, attracting users' attention and promoting the purchase decision.
2. marketing campaign: Jing Dian Dian can automatically generate attractive marketing copy and live scripts according to the event theme and target audience, helping merchants to stand out in all kinds of marketing activities. In addition, merchants can also utilize the video generation function of Jingdot to quickly produce event promotional videos, which can enhance the exposure and participation of the event through the double impact of vision and sound.
3. social media: Jingdot can provide customized content creation solutions, including images, copywriting and videos, according to the operational needs of merchants on social media platforms to enhance interaction and stickiness with fans.

Jing Dian Dian charging model

Currently, the Jing Dian Dian platform is in the free public beta stage. Jingdong platform merchant account, Jingdong ERP account can be directly logged in to use, without review. Non-account users, you can add customer service staff, get a free invitation code, and provide the merchant's store belongs to the category. If the platform's existing capacity to support the category of the merchant, customer service will be opened for the merchant trial access. In the future, please pay attention to the official announcement of the Jing Dian Dian platform to see if there is any charge and the specific charging mode.

Jing Dian Dian Operational Instructions

1. log in: Merchants can directly use their Jingdong merchant account to log in to the Jingdot platform (URL:https://ai.jd.com/).
2. Upload a pictureClick the "Upload Picture" button to upload the picture of the product you want to generate the scene effect. The system has its own keying function and supports uploading pictures in various formats.
3. keying: The system provides automatic keying effect by default, if you are not satisfied with the manual keying, select the area to be retained and eliminated. After the completion of keying, you can view and download the keying results.
4. Selecting Scene Effects: Select the scene effect you want to match in the left function bar. The system will recommend suitable scene effects according to the recognized "product categories". Click "All Scenes" to view and select more scene effects. Support customized scene, input text to describe the scene, the system will generate the corresponding scene and background content according to the text description.
5. Generate ImageAfter checking the desired scene effects, click "Generate Picture" to view the synthesized effect. The generated picture can be viewed, downloaded, bookmarked or deleted.
6. Add PatchClick the "Element" button on the left menu bar to enter the Element page to add text, graphics, local images, official library patch resources, etc. to the product image to meet the visual needs.

Reason for Recommendation

1. efficient and convenient: The Jing Dian Dian platform integrates a variety of advanced AI technologies, such as intelligent keying, merchandise map generation, marketing patch production, etc., which can greatly shorten the content creation cycle and improve the operational efficiency of merchants.
2. Professional qualityThe product scenes and marketing copy generated by the platform are comparable to the effects of professional studio photography and the carefully crafted works of senior copywriters, which can attract the attention of consumers and enhance the conversion rate of product sales.
3. inexpensiveThe platform can significantly reduce the cost of content production compared to traditional manual production methods, saving merchants a great deal of human and financial resources.
4. Flexible customization: Jingdot platform provides personalized content creation solutions, including style customization, content optimization, etc., to ensure that the output content meets the brand characteristics and market demand.