UpDream

updream is an AI-powered video creation product developed in-house by Bilibili. Designed for content creators and video producers, it integrates script planning, character design, storyboarding, and the production of image and video assets into a single creative environment. It is well-suited for a workflow where creators first outline the story and then gradually refine the shots. It also provides a 3D preview platform, allowing creators to conduct preliminary rehearsals within 3D scenes. The domestic access point is updream Official WebsiteThe original updream.bilibili.com URL has been redirected to this website.

Product Positioning and Background

The official website positions updream as a lightweight, intelligent video creation assistant designed for Bilibili content creators. Compared to a generation interface that simply takes a prompt and outputs a clip, it integrates more preparatory work into the creative process: first defining the plot and characters, then developing storyboards and visual assets. For short video series, animation concepts, and video projects with a continuous narrative, this organizational approach helps focus revisions on specific stages; however, whether it reduces rework still depends on the script, reference materials, and manual review.

Key Features

• Script and Storyboard Preparation:The homepage provides access to script writing, character design, and storyboard breakdown tools. Featured skills include script planning, extracting visual assets from scripts, storyboarding, and video cue cards, making it easy to break down a theme into manageable production tasks.
• Canvas-Based Creation:By using projects and canvases to manage the creative process, you can continue to make adjustments based on source material and shots. Canvases are better suited for projects that require repeated discussion, comparison, and reference, as well as minor revisions to specific parts, rather than cramming all requirements into a single prompt.
• Featured Skills:The homepage features a script planning assistant, ready-to-use art assets for scripts, script-to-storyboard conversion, script-to-video prompt generation, multi-perspective character generation, and a full-process video generation assistant. You can select the appropriate method based on your current stage of creation, rather than cramming all preparatory work into a single prompt; however, you’ll still need to review the characters, text, costumes, and composition afterward.
• 3D Preview Station:The homepage features a dedicated entry point and showcases introductions to the Preview Platform 2.0 and 3D scene modeling capabilities. While these tools are valuable for initial conceptualization and spatial visualization, specific adjustable parameters, generation specifications, and available quotas must be confirmed within the respective features; the preview capabilities should not be directly interpreted as a guarantee of the final output’s quality.
• Video Production Process:The homepage provides a comprehensive video creation assistant and displays access points to various video templates. You can start by preparing character and shot descriptions, then produce the footage according to the task requirements; after generation, you’ll still need to review each segment individually to check the pacing, movement, and transitions.

You can start from The Creation Portal and Featured Skills on the Official Website's Home PageStart familiarizing yourself with the workflow. The "Call for Submissions," "Model Discounts," and "Reward Points" on the homepage each have their own validity periods; you should not treat any single promotion as a permanent benefit.

Who and What Tasks Is It Suitable For?

• Content Creators and Independent Video Creators:Develop your story ideas into a script, characters, and storyboards. Start by creating a short segment, then decide whether to expand it into a series.
• Creators of animations, short films, and concept videos:Organize character references, scene settings, and shot relationships—this is particularly useful for visual communication prior to formal production.
• Creators who need to study camera work:First, clarify the spatial composition and camera concepts; then, prepare the scenes based on the capabilities of the rehearsal stage; finally, allocate a larger budget for production.

If you simply need to quickly generate an image or a standalone video clip, it may be more efficient to use familiar image or video generation tools directly. Updream’s value lies primarily in tasks that require coordinating multiple creative steps; this does not mean that every project needs to make full use of the canvas, skills, and preview panel.

How to Get Started

1. Go to the official Chinese website and register or log in as instructed on the page; be sure to read the Terms of Service and Privacy Policy listed under the corresponding section first—do not assume that simply browsing the homepage constitutes completing the account or content authorization verification.
2. Start by identifying a small task—such as a dialogue exchange, a character profile, or a short scene—and clearly outline the theme, visual style, character relationships, and intended use of the final product.
3. Select "New Canvas," "Create a Script," "Design a Character," or "Split Storyboard" based on your task; you can also choose from featured skills such as "Script Planning," "Storyboard," or "Video Prompts," and then supplement the materials according to the specific page requirements.
4. When developing an initial spatial concept, review the operating procedures and technical specifications for the 3D visualization platform. First, identify the questions the visualization is intended to answer, and then decide whether to allocate additional budget for content creation and rendering.
5. Before production, verify the model, task specifications, and integration costs. After production, check each segment for character consistency, shot continuity, visible text, and audio-visual quality, and complete any necessary editing and rights clearance.

Costs, Platforms, and Usage Limits

updream provides its services via its website; you must log in to your account to complete creations. The official website displays promotions related to points, as well as limited-time offers for specific models and editing features; the actual point consumption for different tasks, membership benefits, and promotion terms are subject to the rules displayed before submitting a task. A free call to a specific skill does not mean that all subsequent image and video generation will be free; also, do not use limited-time unit prices to estimate the cost of long-term projects.

Accounts, fees, and applicable agreements for domestic services and international access should not be used interchangeably. Before processing unpublished scripts, likenesses, voice recordings, or third-party character materials, you must first confirm the permissions for uploading and use. The official website’s Intellectual Property and User Content Compliance Statement requires that all content entered and uploaded be lawful; the rights to generated content that are legally entitled to the user belong to the user, but do not include the rights of the platform or the model itself. Actual publication or commercial use must also be evaluated in light of platform rules, material licensing, and the content of the work; it should not be interpreted to mean that any generated output automatically obtains third-party rights licenses.

How to Choose Among Similar Tools

When selecting a tool, you can have different tools perform the same short task to compare their level of control, modification costs, and the final usable footage, rather than focusing solely on the model name or the speed of a single output. For creators who need to think through their story and shots first, Updream is worth a closer look for its ability to reuse skills and its preview workflow.

Official Access Points and References

• updream Official Chinese Website