Jingdong Antelope Long

Jingdong Antelope Long is the user experience design department of Jingdong Retail Group launched theintelligent design (religion)platform that specializes in providing one-stop design solutions for the pan-retail sector.

Platform Background and Positioning

• BackgroundThe predecessor of Jingdong Antelope is "Linglong" intelligent design platform, which was officially launched in June 2017 and renamed to "Antelope" in April 2019. The platform was created by the User Experience Design Department of Jingdong Retail Group, aiming to become a good design partner for merchants and operators in their business operations.
• Platform positioning: Antelope is committed to helping merchants and operators realize design digital intelligence through AI technology to improve design efficiency and business conversion effect. It not only covers the whole chain scenarios of e-commerce operation, but also provides rich design templates and AI auxiliary functions to support personalized creation.

Key Features and Benefits

1. Intelligent Video Features
   • new upgrade: Antelope Long Smart Video function was newly upgraded and launched on October 21, 2019, which helps merchants to conveniently and efficiently generate product video ads with one click.
   • Unique Advantages: It is characterized by low cost, easy operation and better visual effect. Merchants can generate videos by entering SKU IDs or URLs with one click, or they can upload their favorite materials for creation, and the whole process takes only a few minutes to complete.
   • enrichmentAll Antelope video clips are copyrighted and can be purchased by merchants for commercial use with peace of mind.
   • Multi-scene coverage: The new function covers the two main scenarios of e-commerce video design - video advertisement and main picture video, and opens up multiple scenarios and flexibly outputs multiple placement sizes to meet the placement needs of merchants in a variety of operational scenarios such as Jittery Voice, Shutterbugs, and patch advertisements.
2. AI drawing and image editing
   • AI drawing functionAntelope AI may have AI painting function similar to "Linglong AI Tools", which helps users to quickly transform their ideas into beautiful paintings.
   • Intelligent Recognition and Editing: Intelligent recognition technology can accurately understand the user's intention and generate expressive and infectious design elements. Users can use AI to assist in intelligent coloring, line optimization, etc., to improve design efficiency.
3. Design templates and auxiliary functions
   • Rich TemplatesIt provides a variety of design templates covering different application scenarios such as e-commerce banners, posters, public number graphics, etc. Users can select the appropriate template and modify the text information and use it directly. Users can select the appropriate template and modify the text information and then use it directly.
   • core functionalityIt includes six major functions, including design print analysis engine, intelligent keying, intelligent color matching, intelligent layout, style recognition and high-speed batch automatic merging. Among them, the intelligent keying function optimizes the portrait processing technology, and the keying is as fine as a hair; the intelligent color matching function can produce a variety of color styles for businessmen to choose from at once for the pictures or PSD designs.

Applications and impacts

• wide range of applicationsThe scope of Gazelle design is no longer limited to the Jingdong station, but extended to all places on the line and even in the offline scene. Whether merchants use it for designing inside or outside Jingdong station, they can complete it with the help of TAKALON.
• Empowering MerchantsThe launch of Antelope has greatly improved the design efficiency of merchants and lowered the design threshold and cost. For small and medium-sized merchants, this platform opens the door to high standard and fine production of short videos, helping them to develop a broader market through short videos.
• Promoting ecological developmentThe upgrade of Antelope not only provides merchants with a new marketing tool, but also guides the optimization and enhancement of video design ecology. It is committed to become an integral part of the e-commerce ecosystem, providing merchants with all-round design support.

To summarize, Jingdong Antelope, as an intelligent design platform launched by the User Experience Design Department of Jingdong Retail Group, is gradually becoming a powerful assistant for merchants and operators in the field of design by virtue of its powerful functions and wide range of application scenarios.