Jia Zuo

What is Jia Zuo?

"Jia Zuo" is the first AI design tool in the e-commerce industry launched by Tmall, specializing in providing efficient and professional design services for merchants in the home decoration, home furnishing and home appliance industries. At AWE2025 in Shanghai on March 20, 2025, Tmall announced a brand-new upgrade of "Jia Zuo". The upgraded "Homework" has significantly improved in functionality and ease of use, providing merchants with even better design services.

Core functions of Jia Zuo

1. Generate scene graphs with one clickAfter uploading the product picture, "Jia Zuo" can generate various styles of scene pictures with one click, and the effect is just like the real sense of professional-level studio shooting. This greatly saves merchants time and costs in setting up scenes, finding models, and taking pictures.
2. AI modeling functionThe new AI model function can simulate a real person to show the real shooting effect and support custom input. For example, the AI model can lie on the pillow, and even the wrinkles of the head and pillow pressure will appear, making the display effect more realistic and vivid.
3. autonomyCreative DesignMerchants can also upload reference drawings or enter text descriptions to carry out their own creative design through "Jia Zuo". This function meets the personalized design needs of merchants, making the display of goods more unique and attractive.

Scenarios for the use of Jia Zuo

1. Product ShowcaseIn e-commerce platforms or offline stores, merchants can use the scene diagrams generated by Jia Zuo to display their products and increase the attractiveness and purchase rate of their products.
2. Marketing PromotionIn marketing campaigns, the scene maps generated by "Jia Zuo" can be used as promotional materials for social media, advertising posters and other channels to help businesses better promote their products and brands.
3. Product Design and DevelopmentFor merchants who are in the process of product design and development, Jia Zuo can provide a virtual display platform to help merchants preview and evaluate the effectiveness of product design and optimize product design solutions.

Operating instructions for homework

1. Upload product imageThe first thing a merchant needs to do is to upload a picture of the product to the "Jia Zuo" platform.
2. Choose a style and template: After uploading product images, merchants can choose different styles and templates to generate scene images. These styles and templates cover a wide range of home, home appliance and other scenes to meet the different needs of merchants.
3. Customized designIf a merchant has a specific design requirement, he or she can customize the design by using the creative design function of Jia Zuo. Merchants can upload a reference image or enter a text description, and edit and adjust it with the tools provided by the platform.
4. Generate & Download: After completing the design, merchants can preview the generated scenarios and make adjustments as needed. Once satisfied, the merchant can download the scene map and use it for product display or marketing promotion.

Reasons for Recommendation

1. efficient and convenientThe "Jia Zuo" through the AI technology to achieve the rapid generation of scene diagrams and customized design, greatly improving the efficiency of merchants. Merchants no longer need to spend a lot of time and energy on setting up scenes, looking for models, shooting, etc., just a few simple steps to complete a high-quality merchandise display map.
2. Professional-grade effects: The scene images generated by "Jia Zuo" are as realistic as professional studio photography, which can enhance the attractiveness and competitiveness of the products. This is a huge advantage for merchants who want to stand out on e-commerce platforms.
3. Personalized design:Jia Zuo provides independent creative design functions to meet the personalized design needs of merchants. Merchants can customize the design according to their own brand style and product characteristics, making the product display more unique and attractive.
4. Cost savingsThe use of "Jia Zuo" can greatly save merchants in the product display and marketing and promotion costs. No need to spend a lot of money on setting up the scene, looking for models, real shooting, etc., just through the platform can easily complete the high-quality merchandise display picture.