FlexClip

What is FlexClip

FlexClipAn online video production tool developed by PearlMountain that features a Chinese-language web interface. It brings together templates, a media library, timeline editing, and AI-powered drafting into a single editing environment: users can either start editing with pre-recorded footage or generate a draft from a script, presentation, or product link, and then manually arrange the visuals, audio, and subtitles.

PearlMountain has long been engaged in the development of graphics and multimedia software; its founder is Lin Xiao. The company was established inThe launch of FlexClip was announced on February 13, 2019...At the time, the primary format was storyboard video creation within the browser. In 2023, Teams collaboration was added, and in June of that year, version 5.0 expanded to include AI-generated videos, scripts, and images.

Subsequent iterations will continue to add new ways to draft different types of content.Release NotesIt shows that PPT/PDF-to-video conversion, Auto Edit, and Brand Kit will be added in 2025, followed by long-form-to-short-form video conversion and Talking Avatar in 2026. Understanding the differences between these features helps avoid confusing “generating a single shot” with “editing a complete video.”

Key Features

Footage, Templates, and Timeline Editing

When you have photos, videos, and audio clips, you can use a template or a blank project to arrange the clips in order, then trim, split, copy, adjust the playback speed, and add transitions. The duration of text, graphics, and media layers within a scene can be adjusted individually, while audio tracks can be trimmed, have their volume adjusted, and have fade-in and fade-out effects applied. The "Link" feature on the music track also allows you to bind audio to a scene, so that the audio moves with the scene when you reposition it.

Templates are suitable for reusing fixed structures, such as product introductions, selling point presentations, action shots, and closing sequences. During actual production, you must still replace the content with the correct product visuals and copy; you cannot simply change the title and use a generic template as a product demonstration.

Full-Length Films Based on Scripts and Short-Clip Generation

Text to Full VideoStarting with a theme or a complete script, organize scenes, use stock footage or AI-generated images, and configure voiceovers and subtitles to produce a complete project that can be further edited. Before generation, you can modify text, add or remove scenes, and adjust their order; after generation, you can still return to the editor for fine-tuning.

The other feature, "Text to Video," is designed to generate short clips based on prompts, making it ideal for adding a single shot to your work. The deliverables for these two features differ, so you cannot directly estimate the runtime of the entire explanatory video based on the duration of a single short clip. Additionally, the complete script workflow does not guarantee an automatic, precise match to any specified runtime; you’ll need to control the pacing by selecting content and adjusting scene lengths.

Automatic Drafting and Final Presentation Creation Using Your Own Materials

Auto Edit accepts existing photos and videos, matches them to templates based on language, aspect ratio, and theme descriptions, generates text, and then presents the results to users for editing. For event highlights, product shots, or travel footage, this process preserves the authentic visuals as the core of the content.

Convert PPT/PDF to VideoSupports PPT, PPTX, and PDF formats, and can generate a script based on the presentation slides, allowing you to configure voiceovers, subtitles, characters, and page layouts. For course materials containing dense tables or long paragraphs, it is best to split them into separate pages and organize them first; you should also verify the numbers and conclusions in the automatically generated script before proceeding with production.

Subtitles, Languages, and Brand Reuse

Automatic subtitle recognition works with existing audio tracks, while text-to-speech is used to add narration from a script, and translation helps create versions in other languages. Brand Kits, custom fonts, and templates can standardize logos, color schemes, and typography across a video series. Team collaboration and online sharing are ideal for reviewing videos and organizing footage, but you should still confirm the scope of use for client-provided materials before sharing the project.

What situations is it suitable for?

• Product and Event Videos:Start with your own footage as the core, organize the structure using templates or Auto Edit, and then add pricing, selling points, and closing credits. This approach is ideal for projects where all the footage is already available and you need to create multiple aspect ratios.
• Course and Product Training:Start by creating a video with narration from a PowerPoint or PDF presentation, preserving the page structure and verifying the narration against the on-screen content page by page.
• Copy-Driven Social Videos:Start by drafting the script using the "Text to Full Video" feature based on the existing script, select stock footage or AI-generated images for each segment, and then adjust the subtitles and pacing.
• Brand Collection Content:Reuse established fonts, colors, logos, and closing sequences, and focus editing time on the new footage and information for each episode.

How to Create a Product Introduction Video

Assuming you already have a set of product photos, several action clips, and a piece of explanatory copy, you can choose different approaches based on how complete your materials are. The following example focuses primarily on editing the materials, with AI used to assist in drafting.

1. First, decide on the structure of the final film.Divide the content into “product uses, key operations, detailed views, and purchase or contact information.” Select footage that supports each description, and delete any duplicate or out-of-focus footage.
2. Import into the editor or Auto Edit.If you want to set the pace yourself, start with a template or a blank project; if you’d like to create a rough cut first, upload images and videos to Auto Edit, then set the language, aspect ratio, and theme. The help guide specifies a limit of 50 files and a total video duration of less than 45 minutes; for longer projects, it’s best to filter your footage first.
3. Adjust the scene and sound.Focus the key actions on the corresponding parts of the script and remove any irrelevant footage of inventory. Process the voiceover, original audio, and music separately; lower the music volume as needed while retaining the sound of the actions; audio tracks associated with specific scenes can be linked using "Link."
4. Standardize subtitles and branding styles.After identifying or entering the subtitles, verify the model numbers, units, and figures, then adjust line breaks, positioning, and display times. Check whether the portrait-orientation cropping obscures product details; reused logos and colors can be added to the Brand Kit.
5. Preview and export.Review the entire video, including scene transitions, the opening and closing credits, and the final frame. If further review is needed, keep the project editable; when delivering the final version, export it as an MP4 file based on its intended use. The software also supports export formats such as GIF and MP3, which are suitable for animated images or audio.

If there is only text, you can useComplete Text-to-Video Workflow. First, review and approve the narration for each scene, then set the source material, aspect ratio, audio, and subtitles. For existing projects, be sure to distinguish between the options “Add Scenes” and “Replace All” to avoid overwriting the original editing.

Program DescriptionThe free plan is limited to 720p downloads, videos up to 10 minutes in length, and one stock video and one stock audio clip per project; the Plus plan offers 1080p, and the Business plan offers 4K. AI tool quotas and standard editing privileges are configured separately. When determining the intended use of a project, you should simultaneously confirm the output specifications, the assets used, and AI consumption to avoid having to adjust the delivery plan after editing is complete.

How to Choose Between FlexClip and Fliki

When it comes to the task of “turning text into a video with narration, subtitles, and visuals,” FlexClip’s Text to Full Video feature andFliki's Script to VideoThey can be compared directly. Both allow you to continue editing after creating a project, and Fliki now includes a full timeline, so it can’t simply be categorized as a tool that only automatically generates videos.

FlexClip offers multiple entry points, including footage editing, templates, Auto Edit, and full-length videos created from scripts. If your daily workflow typically starts with raw footage and then incorporates copy, music, and graphics, you may want to focus on comparing its timeline features and template reuse capabilities. Fliki, on the other hand, integrates scene breakdowns, audio, characters, and visual elements into the script drafting process, making it well-suited for comparing script maintenance and multilingual content production.

When selecting a solution, we recommend taking an actual project and walking through the entire process—from “editing a line of copy, replacing a shot, adjusting the music, to exporting to the target aspect ratio”—and then comparing the required operations with the solution’s capabilities. For productions involving complex project files, professional color grading, or specific plugin dependencies, you should also first confirm whether the online editor can accommodate your existing workflow.