PhotoroomTranslation site

Company Overview

Photoroom is a Paris, France-based AIimage editing初创公司，成立于 2019 年。公司专注于为电商卖家、content creation者和小型企业提供高效、专业的视觉内容制作工具，旨在通过 AI 技术简化图像编辑流程，提升品牌形象和销售转化率。

By 2025, Photoroom has more than 30 million users worldwide and more than 200 million app downloads. The company closed a $43 million Series B round of financing in February 2024, valuing the company at $500 million. Major investors include Balderton Capital, Aglaé Ventures and Y Combinator.

Photoroom's core product is an AI-based image editing application that provides automatic background removal, image generation, virtual modeling, product demonstration, background generation, AI product photography, logo creation, batch processing and other functions, and supports multi-platform use. In addition, Photoroom provides an API interface, which makes it easy for enterprises to integrate its image processing capabilities into their own systems.

In May 2025, Photoroom completed its first acquisition, acquiring GenerateBanners, a startup focused on automated image generation and text typesetting, further expanding its product capabilities and market competitiveness.

With its strong AI technology and user base, Photoroom is expected to occupy a significant position in the global image editing and e-commerce visual content market. The company plans to continue investing in R&D, expanding into international markets, and strengthening partnerships with e-commerce platforms and content creators for continued growth.

Products & Services

Photoroom's core product is an AI-based photo editing application that caters to individual users as well as e-commerce vendors and small businesses. Its key features include:

• background culling: Allows users to easily remove backgrounds from photos to make product photos look more professional and attractive.
• Custom Element Additions: Users can add customized elements such as text, shadow effects, etc. to enhance the presentation of their photos.
• Filters and Adjustments: Provides a variety of filters and adjustment tools such as contrast, sharpness, brightness and saturation adjustments to meet users' needs for photo beautification.
• Batch Edit: Supports batch processing of photos, which greatly improves work efficiency.
• Photoroom Instant Diffusion: A unique feature for product photography that produces high-quality background images.

In addition, Photoroom offers an API service that has attracted big clients such as Warner Bros. and Netflix to use its technology for image editing and marketing campaigns.

Financing and valuation

Photoroom has achieved remarkable results in terms of financing, and its financing journey includes:

• 2022, raised $19 million in a Series A round led by Balderton Capital, with participation from Facebook, Hugging Face, Disney+, and Adjacent, among other angel investors.
• Subsequently, Photoroom has completed several rounds of financing, including a 2024 round in which it raised anywhere from approximately $43 million to $64 million at a valuation of $500 million to $600 million. These funds were primarily used to scale up the team, enhance technology development and build infrastructure.

Market Performance and User Base

Photoroom is a strong performer in the marketplace, with its app having surpassed 150 million downloads and growing at a staggering rate of 5 billion images processed per year. It has performed well on both iOS and Android platforms, with its iOS app ranking third among graphics and design apps and its Android app being the number one photography app in the U.S. market.

Technology and Innovation

Photoroom is committed to developing its own AI models rather than relying on existing ones. This strategy has made it stand out in a competitive market. The Photoroom Instant Diffusion model that the company is training will further improve the speed and quality of image generation. In addition, Photoroom builds and trains its platform with visual models and its own data to ensure better control over images and avoid copyright issues.

Competitors and Market Outlook

Photoroom's competitors include other photo editing platforms such as Picsart, Pixelcut, and Canva, which also offer AI-powered image manipulation and design tools. However, Photoroom has gained a foothold in the market due to its unique features, strong technical capabilities, and broad user base. With the continuous development and popularization of AI technology, Photoroom is expected to continue its leadership in the image editing field and provide more efficient and convenient photo editing services for enterprises and individual users.

To summarize, Photoroom is a company with significant influence and market potential in the field of AI photo editing. Its unique product features, strong technical capabilities and broad user base have laid a solid foundation for its future development.