Saidi Research Institute Releases AI Search Industry Development Report Summarizing Five Major Development Trends

With AI technology booming, search is transforming from a simple information search tool to an AIProductivity tools. Recently, the Saidi Research Institute of the Ministry of Industry and Information Technology (MIIT) officially released theAI searchIndustry Development Report (hereinafter referred to as the Report), summarizes the five major development trends of the AI search industry from the perspectives of core competitiveness, product form, search scenarios, core user population, and industry ecosystem.

The report points out that the centralized outbreak of AI technology and applications has pressed the "accelerator button" for the AI search industry. Domestic and foreign search giants such as Google, Perplexity, Quark, Beanbag, and other up-and-coming vendors are constantly exploring the new form of AI search. On the whole, the AI search industry has entered a period of rapid development, and with the emergence of new products, new modes and new scenarios in the future, the AI search industry will usher in a new round of changes.

Trend 1: Product Power Becomes Core Competitiveness

《报告》以夸克为例，指出简约化的product design和一站式服务能够有效满足用户更快、更精确、更易用的搜索需求，成为AI搜索发展的重要趋势之一。简约化设计降低了产品使用门槛，也极大提升了用户搜索效率，从而更加高效地实现新用户的引流和现有用户的留存。

In July this year, Quark upgraded the "Super Search Box" on the mobile side, and then formally released the fully upgraded AI search, AI writing, AI document summarization and other functions on the PC side. According to the Report, Quark's one-stop service and seamless user experience enables users to complete personalized tasks in an immersive state, greatly simplifies the complex search process, and plays a significant role in improving search efficiency and user satisfaction.

Trend 2: Leap from information acquisition tools to integrated information processing product forms

The search box in the AI era has broken through the boundaries of traditional search, is no longer limited to simple text search, but can provide a cross-modal search experience including text, images, audio and video, and is gradually evolving into an all-round intelligent assistant that integrates search, storage, integration, refinement and creation.

In addition, AI search also presents a trend of multi-end synergy from the cell phone to the tablet, PC, and even smart home, intelligent networked cars. It is foreseeable that in the future, with the continuous enhancement of multi-terminal synergy, AI search will break through the boundaries between different devices and enter more new application scenarios.

Trend 3: Search Scene Towards Verticalization, Segmentation and Specialization

According to the Report, changes in user needs and behavioral habits have led to verticalization, segmentation and specialization of the search scene. Compared with generalized information search, vertical search is more focused on specific areas of search results, and in the face of complex issues can provide unique, specialized content, not only to optimize the user experience, but also to a certain extent become a "moat" of AI search.

The Report also suggests that the new AI search force represented by Quark has shifted the focus of search technology from the traditional simple understanding based on keywords to the complex understanding of user intent, and has performed well in the category and segmentation scenarios, and is expected to gradually divert traditional search users and incubate phenomenal products in the future.

Currently, Quark has constructed a unique content advantage based on its long-term accumulation and accumulation in education, office, medical and other pendant segmentation scenarios. During the 2024 college entrance examination, Quark's AI search usage exceeded 100 million times, with the user scale hitting a record high in the past years.

Trend 4: PC-based products will become the new entry-level applications

Citing QuestMobile data, the Report points out that the pan-student population and the new generation of working people are the core user groups of AI search. It has become an emerging trend among these young people to hand over study and work tasks that need to be done on the PC, such as writing essays, writing resumes, drawing mind maps, making PPTs, and translating documents, to be completed by AI search.

At the same time, young people's search methods have been extended from the search box to shortcuts, screenshots and underlining. Quark's latest PC "system-level full-scene AI" capability seamlessly integrates AI capabilities into the user's entire computer experience. Whether on the desktop, in a document, or on a webpage, users can invoke Quark's AI capabilities at any time through the above methods, enabling functions such as searching, writing, and summarizing information. Data shows that users have recently experienced the fastest increase in using shortcuts for searching on Quark's PC side.

It is foreseeable that for young users, learning and office scenarios are the most common AI search scenarios, and such scenarios require high accuracy, personalization, and frequency of knowledge update of search results, and PC-side products provide space to handle such complex tasks. Products with comprehensive and system-level AI capabilities on PCs, represented by Quark, will become new entry-level applications.

Trend 5: AI search will reshape the search industry ecology

According to the analysis of the Report, the rise of AI search is not only the optimization of search algorithms, but also a fundamental reshaping of the way users retrieve information. With the entry of new players, the "oligopoly effect" of the traditional search market is being gradually broken.

According to Gartner, access to traditional search engines could fall by 251 TP4T by 2026.Also as of April 2024, traditional search giant Google's search engine market share appears to have fallen to 86.991 TP4T, its lowest point since 2009, according to StatCounter data.

Domestically, Quark, the representative of the new AI search power, has been on the first place of APP Store app download list for many times, and the PC download volume of the school season rose 173% sequentially, realizing the industry's first in the number of new users in the summer. Among the many AI capabilities, AI search, AI writing, and AI lecturing are the three functions with the highest frequency of use by Quark users.

It is worth noting that the relationship between AI search and traditional search is not a simple replace and be replaced, but the result of natural development and evolution. It is expected that in the short term, AI search will divert some of the traditional search users, and the market share gap between the two sides will gradually narrow.