Samsung Electronics

Samsung Electronics is the largest electronics industry company in South Korea and the largest subsidiary of the Samsung Group. The company was founded in 1938, headquartered in Daegu, South Korea, by Lee Byung-chul. Samsung Electronics is committed to exploring the unknown, realizing potential, and leading the industry through innovation in a wide range of fields, including consumer electronics, IT and mobile communications, and device solutions.

In the field of consumer electronics, Samsung Electronics offers a wide range of products such as TVs, refrigerators, and washing machines, and has earned the trust of consumers around the world with its outstanding innovation and high-quality products. In the IT and mobile communications field, Samsung Electronics is committed to developing the next generation of innovative products, including smartphones and tablet PCs, to meet customers' needs for greater value and convenience. At the same time, Samsung Electronics is also investing in research and development in the field of device solutions, exploring the next generation of life-changing technologies and working to create new value.

Samsung Electronics has maintained a leading position in technology development. For example, in the semiconductor sector, Samsung is one of the world's largest memory chip makers, and its NAND flash memory business is showing upside in response to the demand for AI computing. In addition, Samsung has continued to introduce innovative technologies, such as the temperature-control-based auxiliary door locking function in the patent for washing machines and the world's first artificial intelligence (AI) laptop.

Samsung Electronics' business in the automotive sector focuses on providing a full range of innovative in-vehicle products and solutions. The following is a detailed description of its automotive field business:

1. Products & Solutions:

• Samsung Semiconductor inimage sensorThe field has launched a series of innovative products, such as ISOCELL Auto 1H1, ISOCELL Auto 3B6 and ISOCELL Auto 4AC, which are suitable for high-performance SVM cameras and SVM/RVM cameras with 120dB HDR and LED flicker suppression to meet the needs of safe driving under various lighting conditions.
• Samsung also introduced Exynos Auto V920 and Exynos Auto V9 processors, which not only offer significantly higher performance, but also have an advanced Digital Signal Processor (DSP) and dual-core Neural Network Processor (NPU) engine built-in to bring more computing power and intelligent experience to in-vehicle infotainment systems and driver assistance systems.
• Samsung's System LSI business unit works with Tier 1 automotive suppliers to enable gesture recognition, visual processing, Hi-Fi audio, PC-grade graphics and multi-screens with Samsung's automotive processors and and IP development reference platforms, which make it easier for automakers to design vehicles.

2. Technical cooperation:

• Samsung's storage business unit has partnered with more than 50 automotive manufacturing customer organizations worldwide to provide reliable technology solutions. Its storage solutions can be validated using different system-on-chips (SoCs), helping customers to customize their systems and platforms according to their needs.
• Samsung's Foundry Business Unit has established the Samsung Advanced Foundry Ecosystem (SAFE™) to foster automotive semiconductor innovation through multi-disciplinary collaborations including Intellectual Property (IP), Electronic Design Automation (EDA), Design Services, Cloud Services, and Outsourced Semiconductor Assembly and Test (OSAT).
• Samsung will also work with different partners in the sensor industry on software and hardware to ensure a safe driving experience.

3. Scope of Practice:

• Samsung Electronics is involved in four major businesses in the field of automotive electronic components, including in-vehicle infotainment systems, driver assistance systems, connected operation systems, and electric vehicle drive systems. In the area of in-vehicle infotainment systems and driver assistance systems, Samsung Electronics is able to easily develop high-quality in-vehicle video entertainment systems and in-vehicle cameras by virtue of its strengths in the development of cell phone touch screens and cell phone chip processors.

It should be noted that while Samsung Electronics has strong technological capabilities and extensive collaborations in the automotive field, the company has recently excluded autonomous driving from its research program as part of a selection and concentration strategy. This decision may stem from the difficulty of realizing autonomous driving technology as well as commercial profitability considerations. However, Samsung Electronics' other businesses in the automotive sector remain strong and are committed to advancing the automotive industry through innovation.