Nongxin Interconnection

Company Overview

Nongxinhuanet, known as Beijing Nongxinhuanet Technology Group Company Limited, is an agricultural Internet high-tech enterprise. With the mission of "changing agriculture with the Internet", it is committed to building the most influential agricultural digital intelligence ecological platform and promoting the digital transformation and upgrading of China's agriculture.In September 2018, Nongxinhuanet completed the B round of financing at an overall valuation of 7 billion yuan before the increase in capital, and has become a unicorn enterprise in the field of agricultural Internet. Unicorn" enterprise in the field of agricultural Internet.

Milestones

• Since its inception, Farmers Union has always been committed to changing agriculture with the Internet and promoting the digital transformation and upgrading of Chinese agriculture.
• In 2015, Nongxin Internet launched Pig Network 1.0, relying on SaaS cloud system to help pig farms realize data online management and solve the pain points of pig farm management.
• As the number of pigs served grows, Farmers Union connects the nation's network of pig farms together, offering the possibility of industrial services through the large amount of data accumulated.
• In 2017, Nongxin Interconnection realized the model of "management+transaction+finance", which solved the difficulties in the circulation of hogs.
• In 2018, Nongxin Internet opened up the left end of the market for hog trading, the livestock market, and expanded the trading of feed, corn and other bulk raw material categories. In September of the same year, Nongxin Internet completed the B round of financing with an overall valuation of 7 billion yuan before the capital increase, becoming a unicorn enterprise in the field of agricultural Internet.

Core Businesses and Products

• Digital IntelligenceWith "Nongxin Cloud" as the basic cloud service platform and "Enterprise Network" as the SaaS service platform, the company utilizes the Internet, Internet of Things, cloud computing, big data technology and modern advanced management concepts to unite rural farmers and related small and medium-sized micro-enterprises to build an agricultural Big data sharing platform. Specific products include "Pig Network" for hog industry, "Feed Enterprise Network" for feed enterprises, "Food Enterprise Network" for food slaughtering enterprises, "Field Network" for planting industry, "Field Network" for agriculture industry, "Agriculture Network" for agriculture industry, "Agriculture Network" for agriculture industry, "Agriculture Network" for agriculture industry, "Agriculture Network" for agriculture industry, "Agriculture Network" for agriculture industry, "Agriculture Network" for agriculture industry. field network" for the plantation industry, "fishery network" for the aquaculture industry, "egg network" for the laying hens industry, "citrus network" for the citrus plantation industry, and "citrus network" for the citrus plantation industry. Citrus Network" for the citrus farming industry and "Enterprise Shop" system for small and medium-sized commercial enterprises.
• E-commerce businessThe "Nongxin Mall" is the core platform for establishing an agricultural e-commerce market to solve the problems of long transaction chains, unguaranteed product quality, high transaction costs and poor transaction experience. Specific plans include the "National Pig Market", the only national online trading platform serving pig trading, the "Breeding Market" serving farmers, the "Agricultural Market" serving growers, and the "Agricultural Products Market" serving agricultural enterprises. ", "Agricultural Products Mall" serving agricultural products enterprises, and "Citrus Market", "Fishing Market", "Poultry and Egg Market" serving citrus, aquatic and egg industries. and "Egg Market" for the citrus, aquatic and egg industries.
• LogisticsAgricultural Credit Cargo Union", which serves agricultural transportation, utilizes its own platform to integrate logistics resources from all parties to create an agricultural network freight platform covering the main agricultural production and marketing areas in the country, solving the logistics problems of the three rural areas and promoting the rapid and efficient circulation of agricultural products.

Market position and cooperation cases

• Nongxin Internet has a high market position in the field of agricultural Internet, and its "pig network" products have gathered many specialized pig farms and professional pig-related people, covering a large number of pigs.
• The company has established cooperative relationships with a number of leading agricultural industrialized enterprises, such as Dazhou Tianwang Group, Hunan Baodong Agricultural and Animal Husbandry Group, and Sichuan Devotion Agricultural Co. to provide them with integrated digital services and help them achieve digital transformation and upgrading.

Intellectual property and innovation capacity

• Nongxin Internet owns a number of intellectual property rights, including corporate branding programs, registered trademarks, patent information and software copyrights, etc. The ownership of these intellectual property rights demonstrates the company's strength in technological innovation and intellectual property protection.