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Lovable Company Profile

Lovable is a Stockholm, Sweden founded in 2023 AI programmingStartup dedicated to "vibe coding" - generating complete applications from natural language descriptions, without writing code.Its platform integrates OpenAI, Anthropic, Google and other big models. Its platform integrates big models from OpenAI, Anthropic, Google, etc., and automatically handles front-end (React+Tailwind), back-end, database (Supabase), payment integration, deployment, and more! .

Just months after its launch, Lovable has attracted more than 30,000 paid users and realized $17 million in ARR in just three months, with ARR rapidly climbing to $75 million to dateThe latest round was funded by Accel. Its Pre-seed and Series A rounds have been capitalized: €6.8 million at the end of 2024, an additional $15 million in February 2025, and the latest round led by Accel, valuing the company at nearly $1.8 billion. .

Lovable Grows Fast in European B2B SaaS, Also Named to Sifted Rising 100 ListIt enables non-developers and small businesses to quickly get started with MVP and reduce the programming barrier. It enables non-developers and small businesses to quickly land MVP and lower the programming barrier. However, users and the media also warned that the generated code still needs to be manually debugged and security checks should not be omitted..

Lovable's core products

Lovable's main product is called "Vibe Coding", which is not only a code generator, but also an AI development collaboration system that understands context.

• natural language to code (NLC)The platform automatically generates the front-end interface, back-end logic, and database structure by simply entering a prompt such as "I want to make a subscription-based blog".
• multimodel collaborationThe system is designed to generate results from multiple large models such as OpenAI GPT, Anthropic Claude, and Google Gemini, selecting the optimal model according to the task scenario.
• full-stack generation: Full-stack development with support for React, Tailwind CSS, Supabase (database), Stripe (payments) and other modern web technologies.
• Automated authentication and deployment: Login/registration pages, authentication logic can be automatically generated and deployed to the server with one click.
• Multiplayer Collaboration and Version Control: Built-in GitHub integration for team collaboration and code rollback.

Lovable's technical highlights

• Semantic Agent Chat-based developmentThe platform integrates a semantic agent assistant that allows users to continuously modify the structure and functionality of the application through natural language, for example, "change the color of the page to blue" or "add a comment section".
• Intelligent Safety Check: Automatically scan for potential vulnerabilities and data leakage risks before deployment.
• Visualization and code mode switching: Support code-free interfaces and pure code views interchangeably, adapting to users of different skill levels.

Lovable's Business Model

Lovable uses a typical SaaS subscription pricing model:

• Free accounts can generate a small number of projects and preview deployments;
• Pro and Team programs support higher frequency generation, collaborative permissions, and private deployments;
• The Enterprise Edition provides exclusive model customization and API access.

In addition, the platform generates additional revenue through GitHub pushes, deployment billing, plugin extensions, and more.

What are the usage scenarios?

1. Startups & PMs quickly validate product ideas: Build MVPs in minutes without knowing code.
2. Developer Efficiency Tools: Dramatic savings in sample code and UI design time.
3. In-house system development:: Such as internal work orders, reporting systems, data dashboards.
4. Educational Scenarios: Help students understand programming logic and lower the learning threshold.

Lovable History

• October 2024: Pre-seed financing completed with $7.5 million in funding;
• February 2025: $15 million Series A led by Creandum;
• June 2025: Accel invests in a new round of financing valued at Nearly $2 billionThe ARR is over $75 million and the number of users is over 300,000 people.

Lovable became one of the fastest growing AI programming startups in Europe, with users in over 80 countries.

Lovable's growth prospects

In the field of AI generative development, Lovable is rapidly evolving from an "automation toy" to an enterprise-level application platform. Its natural language-driven development paradigm breaks the threshold of traditional software development and triggers more people to think about whether developers need to know code in the future. With the continuous improvement of the AI programming tool ecosystem, Lovable is expected to become the "next Vercel or Notion", defining a new paradigm of human-computer collaboration.