Longcheer Technology

Longcheer Technology is a technology enterprise with significant influence in the field of ODM (Original Design Manufacturing) of smart products.

Company Overview

龙旗科技，全称上海龙旗科技股份有限公司，是一家从事智能产品研发设计、manufacturing、综合服务的科技企业。公司深耕智能产品ODM行业近20年，积累了丰富的产品级方案设计、硬件创新设计、系统级软件平台开发、精益生产、供应链整合与质量控制能力。

Business Layout

Covering multiple countries and regions, Longcheer Technology provides professional integrated services of smart products to global head consumer electronics brand owners and global leading technology enterprises. The company's main products include smartphones, tablets and AIoT (Artificial Intelligence Internet of Things) products, forming a layout covering multiple smart product categories.

1. smartphoneLongcheer Technology is a leader in smartphone ODM/IDH (Independent Design and Manufacturing/Integrated Design and Manufacturing), mainly serving global top brands including Xiaomi, Samsung, Lenovo, Honor, OPPO, Vivo, etc. The company has designed and manufactured and delivered Redmi 9 series, Redmi Note 10 series and other "explosive" products with a cumulative shipment of more than 10 million units. The company has designed and manufactured and delivered Redmi 9 series, Redmi Note 10 series and other "hit" products with a cumulative shipment of over 10 million units.
2. tablet computer (iPad, Android devices etc): In the field of tablet ODM, Lonqi Technology is also in a leading position, mainly providing ODM services for tablet PCs of head customers such as Company A and Lenovo.
3. AIoT products: With the arrival of the era of Internet of Everything, Lonqi Technology has also actively laid out AIoT products, including smartwatches, TWS headphones, VR/AR products, automotive electronics and other new smart terminals. The company has leading product ODM service capability in smartwatch, VR/AR and other key AIoT category tracks, and it is expected that AIoT category will become an important source of revenue growth for Lonqi Technology in the future.

Supply Chain & Partners

LONGCHAMP mainly purchases electronic product components such as screen, chassis, camera, function IC, memory, main chip, battery, electro-acoustic, PCB and other electronic products from famous manufacturers such as HELLY TECHNOLOGY, CINELY OPTOELECTRONIC, WPI INTERNATIONAL (HK) LIMITED, INVEST PRECISION, OPTOELECTRONIC, TECSYS, QUALCOMM and DONGGUAN NEW ENERGY TECHNOLOGY CO. With strong comprehensive product design and supply chain integration capabilities, the company promotes and accelerates the introduction of domestic supply chain and the process of domestic substitution through deep involvement in the selection and development process of domestic semiconductor components.

Technological innovation and cooperation

Adhering to the concept of "innovation-driven, win-win cooperation", LONGCHEER actively cooperates with the world's leading technology and service providers. For example, the company and Bosch Sensortec jointly organized a sensing technology exchange seminar, the two sides carried out in-depth technical discussions and exchanges, which provided insights for Longcheer to iterate its products and services. In addition, Lonqi Technology also continues to invest in research and development, bringing together cutting-edge technological talent dedicated to exploring the boundaries and possibilities of new technologies and products, and continuously develops and launches core technologies and innovative products with independent intellectual property rights.

financial position

According to the results announcement of the first three quarters of 2024 released by Longcheer Technology, the company's revenue was about 34.921 billion yuan, an increase of 101.28%; net profit attributable to shareholders of the listed company was about 431 million yuan, a decrease of 15.03%; and the basic earnings per share was 0.95 yuan, a year-on-year decrease of 24%.Despite the decrease in net profit, the company's revenue substantial growth still shows the strong momentum of the company's business.

Market Outlook

Du Junhong, chairman of Longcheer Technology, said at the Q3 2024 earnings presentation that the AI smart glasses category has performed well this year, with overall shipments exceeding the company's planning expectations at the beginning of the year. This program has also led to continuous breakthroughs in the entire market and technology. The company believes that AI smart glasses is a sustainable, long-term track and continues to invest in the track to build a differentiated competitive advantage.

As a leading company in the field of ODM of smart products, Lonqi Technology has won extensive customer recognition and market share globally by virtue of its strong research and development capabilities, rich product lines, quality supply chain integration capabilities and positive cooperative attitude. In the future, with the continuous development and growth of the AIoT market as well as the company's continuous investment and innovation breakthroughs in emerging fields, Lonqi Technology is expected to continue to maintain its strong momentum of development and bring more high-quality smart products to consumers around the world.