Fenong Holdings

Fenong Holding is a company with a notable presence in the agricultural sector.

Company Overview

• company identification: Shenzhen Fengnong Holding (Group) Co.
• Scope of businessIt covers a wide range of fields such as investment in industry, sales of fertilizers and pesticides, warehousing services (excluding dangerous goods), agricultural pest control, network technology development, technology development of computer software, technology transfer, planting and wholesaling of primary agricultural products, vegetables and fruits, R&D of Internet of Things (IoT) technology, development of software technology, information system integration services, domestic trade and import/export business.

Business model and business layout

• business modelWith the mission of "enhancing agricultural value", Fenong Holdings has formed a modern agricultural service ecology of "5+2+N". Among them, "5" represents the five business segments of production, learning, intelligence, product and investment, "2" represents the two research institutes of Smart Farming and Numerical Intelligence Fengnong, and "N" represents various rural revitalization services. Through these business segments and research institutes, the company provides the following services foragricultural industry chainProviding a full range of solutions.

• Business Layout::

  • industrial planning: Scientific planning of regional agricultural production, accelerating the transformation and upgrading of agriculture, improving the quality and safety of agricultural products, establishing a modern agricultural business system, and strengthening the support of agricultural science and technology.
  • cultivation of talent: Provide online and offline training in agricultural technology and vocational certification for farmers through platforms such as "Learning to Farm Every Day", with a view to enhancing farmers' professionalism and the level of agricultural technology.
  • Agricultural Mall: Created the Great Harvest agricultural e-commerce platform to provide farmers with a convenient channel for one-stop shopping.
  • Intelligent Agriculture: Relying on artificial intelligence, crop growth models, modern agricultural machinery and other technologies, it realizes digital, informative, intelligent and automated management of plantations.
  • Production hostingThe company has launched two major service models: technology hosting and full hosting, to solve the farming problems of small and medium-sized retail households, and to enhance the efficiency of agricultural production and the value of the land.
  • Brand Marketing and Agricultural Products Sales: Through platforms such as Fengcheng Shangpin, it builds brands for agricultural products and connects high-quality agricultural products with broad markets.

Service outcomes and impact

• Scope of Services: Fengnong Holdings' business scope covers many provinces in China, and it has cumulatively provided services to tens of millions of users and hundreds of millions of mu of land in hundreds of cities and counties.
• Government-Enterprise Cooperation: Established cooperation with more than 150 government, enterprise and school units to jointly promote agricultural development.
• Hosting base: The construction of many full hosting bases and technical hosting bases of more than 1,000 mu in various regions has effectively solved the farming problems of small and medium-sized retail households, while promoting the modernization of production by large households or family farms.
• Training programsRelying on its "Everyday Learning Agriculture" platform, the company conducts online and offline agricultural technology training, serving more than 6 million farmers in total.